It is situated in picturesque nature, facing the southern, side of the world that has given it all Mediterranean attraction and cheerfulness; facing sea, that gave it splendid and repeatable history, Hvar is an inexhaustible treasury of the scenery, atmosphere and adventure.
Its name derives from the Greek name for island and town, that stood where today Stari Grad (Hvar became an island’s centre in 13th century) stands - PHAROS.
Hvar gained glory and power during middle ages being an important port within the Venetian, naval empire. Today, it is centre of island’s tourism and one of the favourite destinations in Dalmatian riviera - a town of smiling and courteous people, who are almost only dedicated to tourism.
Hvar’s history lasts already for the millennia. Its wealth and contents are a result of numerous circumstances and advantages of Hvar. Nautical position of the Port of Hvar is certainly important. From the very beginnings of seafaring on sails, the island of Hvar was situated in the centre of sea routes in Adriatic. The port of Hvar, being protected by small islands and of naturally excellent shape, made a safe haven for boats, hiding from perilous winds.
Hvar offers a number of advantages, which almost can not be found anywhere else in the world. Tourists embrace its most hidden places, not thinking where the origins of such harmony of climate, weather, sea, landscape and benevolence of people come from. They embrace everything in every way, especially climate and weather conditions.
The town is situated in the zone of the actual Mediterranean climate known also as "the climate of olive tree, which main characteristic is a clear, blue sky. Climate and weather make the town less average and tedious, and this makes it an attractive and to other unreachable phenomenon.